BDM Performance Dashboard
Live data · HubSpot · Oliver Moore & Anthony Alexander
8
New deals this week
▲ BDMs only · Live
29
Total open deals
▲ Live from HubSpot
£592k
Total pipeline
▲ Live from HubSpot
£25,000
Closed won this week
▲ 1 deal · Live
£67k
Closed won YTD
4 deals · 2026
AA
Anthony Alexander
Senior BDM
New deals opened
Last week
4
new deals
This week
1
new deals
This month
18
new deals
Total open deals13
Pipeline
Pipeline value£287,750
vs target41%
All valued open deals
Tata Consultancy Services - FTT Mutuals
£70,000PayDo - FTT Festival 2026
£40,000Vega Technology - FTT Festival
£35,000Pnyx Hill Strategic - FTT Festival
£30,700Affinidi - FTT AI
£25,000Quantum Six - FTT Festival
£18,550AFORTI - FTT Festival 26
£10,550Finsolutia - FTT Fest
£10,550Payfuture - FTT Festival 2026
£10,500Sokin - FTT Festival
£10,500Custodia - FTT Festival
£10,500Creatio - FTT AI 2026
£8,900Andaria - FTT Festival 2026
£7,00013 valued deals£287,750 total
Closed won
This week—
This month—
Last month—
YTD 2026—
Sequences (HubSpot live)
Contacts enrolled3
Emails sent (sequence)7+
Opportunities (7d)
Outbound generated10
New contacts added3
LH connections—
OM
Oliver Moore
BDM
New deals opened
Last week
5
new deals
This week
7
new deals
This month
18
new deals
Total open deals16
Pipeline
Pipeline value£304,446
vs target43%
All valued open deals
OneSpan - FID Festival 2026
£35,000Authologic - FID Festival 26
£35,000Mitek X Festival & Dinner
£34,500Entrust - Marketing Services
£30,000FaceTec - Marketing Services Sept
£25,000Riptides - FID Festival
£18,550Aduna - FID Festival NA
£18,396GBG - FID Festival
£18,000Acsense - FID Festival
£18,000Silverfort X FID Festival 2026
£15,000Fudo Security - FID Festival IAM
£10,000Finperiti + Clearspeed + Flare + SelectID
£40,000Yoti - FIDC 26
£7,00016 valued deals£304,446 total
Closed won
This week£25,000 · 1 deal
This month—
Last month—
YTD 2026£67,099 · 4 deals
Sequences (HubSpot live)
Contacts enrolled15
Emails sent (sequence)40+
Opportunities (7d)
Outbound generated1
New contacts added2
LH connections—
H2 Revenue target — £700,000 each
H2 2026
OM
Oliver Moore
BDM
£0£700k target
Closed won YTD
£67,099
4 deals
Open pipeline
£212,648
22 deals
Gap to target
£632,901
Aduna London closed (£20k). Pipeline covers ~30% of target. Silverfort (£35k) and Mitek (£34.5k) both at presentation — if both close that's £70k. Lost Entrust (£30k) this week. Still needs £615k more in new and converted pipeline to hit H2. Three new deals this week is a better pace.
AA
Anthony Alexander
Senior BDM
£0£700k target
Closed won YTD
£0
0 deals
Open pipeline
£287,750
13 valued deals
Gap to target
£700,000
Pipeline now has £155k+ confirmed value — TCS (£70k) + Vega (£35k) + PayDo (£40k) + others. If TCS and PayDo both close, that's £110k. Still £590k short of target even with full pipeline conversion. Needs to add 8-10 more mid-size deals (£30-70k range) and convert fast.
Deals opened — month on month
■ Oliver
■ Anthony
2026 YTD · deals created per month · all open stages
30
20
10
Jan
20
Feb
26
Mar
34
Apr
38
May
32
Commentary
Deal creation has been growing Jan→Apr (20→38 per month), driven almost entirely by Victor. April was the team's best month with 38 new deals. May is on track to land around 32, with Anthony's 11 new deals this week being the standout new signal. Oliver's monthly deal creation (3–6/month) is too low relative to his £700k H2 target — he needs to be opening 15–20 per month to build sufficient pipeline.
Deal win rate — created vs closed 2026
won ÷ (won + lost)
Excludes open/active deals · 2026 YTD · target: 60 open deals/month per BDM
VC
MV
60% target ↑
OM
Oliver
12.5%
target: 60%
60% target ↑
AA
Anthony
n/a — too early
target: 60%
60% target ↑
Team (decided deals)
37.2%
target: 60%
76W · 123L · 199 decided
60% target ↑
Open deals per month — target: 60
Victor & Milana
309
open · target 60
▲ 249 above target
Oliver
22
open · target 60
▼ 38 below target
Anthony
28
open · target 60
▼ 32 below target
Commentary
Victor & Milana combined: 40.4% win rate — below the 60% target but ahead of the team. Their high deal volume (74 won, 309 open) masks a significant loss rate that warrants qualification scrutiny. Oliver at 12.5% is the critical issue — 14 losses against just 2 wins in 2026 suggests either poor account targeting, pricing resistance at presentation, or proposal quality. He's also 38 deals short of the 60/month open deals target. Anthony is too early to rate — 11 new deals this week is the right start but all 11 need deal values set and needs to reach 60 open deals to hit the activity target. The cyan line on each bar marks the 60% win rate target — no one is hitting it yet.
Portfolio coverage
FTT Fintech
FTT LendingFTT PaymentsFTT Embedded FinanceFTT MutualsFTT Fintech FestivalFuture Identity
FID Fraud & FinCrimeFuture Identity FinanceFuture Identity CustomerFID IAMFuture Identity FestivalInbound leads Live · HubSpot
53,650
This week
▲ +53,554 vs last week
96
Last week
Baseline week
59,384
Total leads (all time)
Since Apr 2026
⚠ This week's spike (53,650) is almost certainly event registrants — virtually all tagged as Offline source, which is how HubSpot records batch imports from events. Last week's 96 is the true commercial baseline. The opportunity here: your BDMs should be scanning this week's import for companies that match your ICP — there may be warm inbound buried in there worth a fast follow-up before they go cold.
HubSpot CRM · AA 91684347 · OM 90295592 · MV 61397641 · updated 29 May 2026
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Dashboard data pulled live 15 May 2026. Owner IDs: AA 91684347 · OM 90295592 · MV 61397641
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